Suicide is not inevitable. It is preventable. That is why we have decided to dedicate our time and energy in order to raise the awareness of and so much needed funds for UK charities who educate and support people when they are at their most vulnerable.

‘Samaritans’ offers a safe place for anyone to talk, any time of the day. They don't label, judge or diagnose. In our always-switched-on lives – complemented by perfected social media lies, breakneck speed routines and anxiety-inducing world news – they can be a literal lifeline.

Not everyone who is suicidal has a mental health problem. Yet, every year 1 in 4 people in the UK will experience a mental health illness. For those in need, ‘Mind’ provides advice and support to individuals, campaigns to improve services, raises awareness and promotes understanding of mental health.